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Pour Your Heart into It : How Starbucks... by Howard Shultz. The book recounts the Starbucks founder's path to success in the specialty coffee industry. It describes in detail how passion for coffee can lead to success. This book is very well written and is an inspiring start for the burgeoning coffee professional.
Start and Run a Coffee Bar Tom Matzen. In over 200 pages, the author describes the necessary steps to starting a coffee business. It is one of the highest rated books at Amazon in this category.



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